What Is Search Engine Optimisation (SEO)
What is Search Engine Optimisation? Search Engine Optimisation (SEO) is the process of improving your website to increase its visibility…
Left Bank Design Blog
Welcome to the Left Bank Design Blog, your go-to resource for digital marketing and web design. In an ever-changing digital landscape, it’s crucial to stay updated on the latest trends, strategies, and tools that can make or break your online success. That’s why our team of experts is committed to bringing you insightful articles that are informative and actionable. Our aim is simple: to help you succeed in the digital realm. So, grab a coffee, dive in, and start your digital journey on the right foot.
Why Customers Don’t Buy Immediately—and What You Can Do About It
Have you noticed that many potential customers don’t buy right after visiting your website or seeing an ad? That’s because…
10 Essential Website Features for Australian Businesses in 2025
Discover 10 essential website features for 2025, including AI, personalisation, and video, to boost engagement and conversions.
Exploring the AI Trends Shaping Marketing in 2024
Artificial Intelligence (AI) has rapidly evolved from a buzzword to a central player in the marketing strategies of businesses across…
What Is SearchGPT?
OpenAI Launches SearchGPT: A New Era in AI-Powered Search Engines In a groundbreaking move, OpenAI has announced the launch of…
How Will Google’s AI Search Change Your SEO Strategy?
Discover how to thrive in the age of Google’s AI-driven search with actionable strategies for optimising your SEO.
What is SEO and How it Works
Key Takeaways SEO Basics: Learn the fundamentals of SEO and why it’s crucial for your business. On-Page and Off-Page SEO:…
Web Design Trends 2024
Explore 2024’s top web design trends, from Dark Mode to Offset Carousels, shaping engaging, innovative, and user-centric digital experiences.
A Guide To Understanding Web Design Costs in Australia
Website Design Costs in Australia A Comprehensive Guide In the digital era, a unique, user-friendly website is essential for any…
Hotel Web Design
The Complete Guide to Tourism and Hotel Website Design In the digital age, your website serves as your business’s storefront…
How To Set Up Google Analytics 4
Navigating Google Analytics 4 Google Analytics 4 (GA4) is no longer just an option; it’s the only option. With Universal…
Google’s Magi Project: A New Era of Search
Google has been working on a new search bot called Magi, aiming to take on the likes of ChatGPT and…
Hotel Home Page Design
The Ultimate Guide to Hotel Home Page Design: Captivate Your Audience and Boost Bookings In the highly competitive hospitality industry,…
design inspiration for your next project
Where to Find Design Inspiration for Your Next Web or Graphic Design Project Every designer has experienced it – the…
eCommerce Trend: Voice Commerce – Everything You Need to Know to Keep Ahead of Your Competition
Discover the power of voice commerce and how it’s changing the ecommerce landscape As technology evolves, businesses must stay updated…
Ecommerce Web Design Melbourne: Unlocking Success in the Digital Marketplace
Discover how Melbourne’s expert ecommerce web designers can revolutionize your online presence. Ecommerce has become an essential part of the…
Unleashing the Power of Blogging Services: A Deep Dive into Copywriting Services
Discover How Blog Writing Services Can Revolutionise Your Content Strategy and Boost Your Online Presence In the ever-evolving digital marking…
The Science of an Effective Home Page: Anatomy and Best Practices
Your home page is often visitors’ first impression of your website, so it’s essential to get it right. Let’s review…
This Linktree Alternative Will Revolutionise Your Instagram Link in Bio
Use Your Website as a Linktree Alternative “Link in bio” is the primary call-to-action on Instagram, and for accounts under…
How To Set Up a Wix Website
Learn how to set up Wix website platform.
What Are Buyer Personas
What is a Buyer Persona & How Do I Create One? A Buyer Persona (or marketing avatar) is a fictional,…
5 Marketing Trends That Will Define 2023 & Why It’s Important to You
With the rise of new technologies and the increasing importance of digital channels, marketers need to stay on top of…
Pantone’s Colour Of The Year Is Very Peri. This Is Why
The Pantone colour of the year, Very Peri, is a cheerful change from last years nomination (dead boring Ultimate Grey).…
Streamline Your Content Marketing Strategy with an Editorial Calendar
A successful content marketing strategy requires careful planning In reality, materials like blogs, videos and podcasts are just small parts of an…
Social Media For Business – Get Started In A Few Simple Steps
[vc_row][vc_column][vc_column_text] Social Media For Business Everyone knows that social media marketing is a big deal in the modern marketing climate.…
Why Businesses Are Using This Social Media Content Calendar
[vc_row][vc_column][vc_column_text] Social Media Content Calendar Template Free Download Why use a social media/blogging calendar? Do you find yourself stuck for…
Instagram Algorithm 2020
[vc_row][vc_column][vc_custom_heading text=”Instagram Algorithm Fact Check 2020″][vc_column_text]There‘s a substantial amount of urban myth surrounding Instagram’s algorithm. To help separate fact from…
SEO trends for 2019
How to rank your website in 2019 It’s a new year and time to look at how to rank your…
Cool Instagram Bio Ideas
[vc_row][vc_column][vc_column_text]First impressions count with Instagram You have a split second to grab someone’s attention so a well-designed bio is important.
What Makes a Digital Marketing Company Melbourne Your Secret for Business Success?
[vc_row][vc_column][vc_column_text]In this era of DIY marketing, where free tools and endless online advice exist, there’s something to be said for…
What Can a Content Marketing Agency Do For You?
[vc_row][vc_column][vc_column_text]Modern marketing is all about content. The ability to inform, and the potential to go viral, has empowered countless businesses…
Why use social media for business?
[vc_row][vc_column][vc_column_text]This is one of the most common questions our clients ask. They’re often small business owners carrying out multiple roles…
Why Digital Marketing?
[vc_row][vc_column][vc_column_text]Photo by Carlos Muza on Unsplash
What Is Responsive Website Design
[vc_row][vc_column][vc_column_text]Responsive website design has been an essential part of the design process for several years now.
The difference between web hosting, domain hosting and email hosting
[vc_row][vc_column][vc_column_text]There are a few ongoing costs associated with your website and sometimes these get a little confusing. Let’s break it…
Facebook algorithm change – what it means for businesses
[vc_row][vc_column][vc_column_text]In January 2018, Mark Zuckerberg announced major changes to the Facebook newsfeed. The algorithm changes will be rolled out over…
What does a website cost to build in Australia?
[vc_row][vc_column][vc_column_text]There are plenty of companies offering cheap websites for $800 – $1000 for a 5-page site. Often these projects are…
5 Reasons To Use WordPress for your Website
[vc_row][vc_column][vc_column_text] What is WordPress? WordPress is the most popular website platform on the planet. Everyone from first-time bloggers to big…
How to write content for websites
[vc_row][vc_column][vc_column_text]Excellent website copy can make or break your business. Below are several tips to help you write compelling content and…
What is content Marketing
[vc_row][vc_column][vc_column_text]To say that marketing isn’t what it used to be would be a severe understatement. Times have changed. Technology has changed.…
Why is SEO The Main Thing Marketers Get Wrong?
[vc_row][vc_column][vc_column_text]Search engine optimisation, or SEO, has been a staple of digital marketing ever since the advent of search engines. The…
How to prepare your hotel, bed and breakfast or guesthouse for a photo shoot
Invest in photography for your next hotel web design project. Great photos are a key component to a well…
How to choose the right social media platform for your business
[vc_row][vc_column][vc_column_text]When done correctly, social media can be a highly effective and lucrative marketing medium. But where should you start?
How To Attract Customers Online
3 Little Changes That’ll Make a Big Difference With Your Marketing Marketing for The evolution of modern marketing has placed…
How To Be More Productive At Work
3 Productivity Tips That Will Transform Your Work Day Mornings are the best time to boost your productivity. Here are our…
The Building Blocks of Digital Marketing
3 Savvy Ways to Jumpstart Your website marketing With such an emphasis placed on digital marketing in the modern era,…
Why is SEO important for your online success?
Photo: Octavio Fassatti SEO for Business Success Search Engine Optimisation or “SEO” is the process of driving visitors to your…
4 Must-Have Instagram Apps for Marketers
Photo by Anthony Delanoix Streamline Your Instagram Marketing Instagram is rapidly becoming an essential social media platform for business. Take…
Stunning Hotel Web Designs To Inspire You
Hotel Web Design Inspiration Be inspired by the latest website designs from properties across the world. What’s Trending? One consistent…
4 Essential Tips for Keyword Research
[vc_row][vc_column][vc_column_text]Keyword research is an essential aspect of otpimising your website for search. As Google’s algorithm evolves so should your keyword…
4 Local SEO Mistakes You Might Be Making Now
[vc_row][vc_column][vc_column_text] Small business SEO is often about marketing your company locally. Here are 4 common local SEO mistakes and how…
5 Steps To Improve Your Local SEO
What is local SEO and why do I need it? If you have a local business, it’s important your business…
The Latest Google Keyword Ranking Strategies
Keyword Optimization in the Modern Era Although digital marketing has evolved considerably over the years, search engine marketing is still…
The Essential SEO Checklist
The every-changing nature of Search Engine Optimisation (“SEO”) can make the task of optimising your website slightly daunting. Follow the…
Local SEO Tips for 2017
Local SEO Tips for 2017 Keywords: You’ve spent a lot of time and money launching your website only to find…
The Social Networking – Listening Tool
[vc_row][vc_column][vc_column_text] The nature of social networking among today’s consumers is such that opinions, reviews, criticisms and recommendations are constantly swirling…
Web Design Trends – Large Format Photography
The web has changed in many ways over the past several decades, but one trend is starting to take over:…
Hotel and accommodation web design inspiration 2014
We’ve put together a range of noteworthy accommodation website from around the world. Although the home page slider still dominates…
Add Website to Google – SEO Tips for Small Businesses
Add Website to Google “add website to google” is a popular search term. Sometimes business with new websites are…
Beginner’s Guide To Web Design
What To Expect from the Web Design Process Launching your first website can be daunting. We’ve compiled a step-by-step list…
Web Design Inspiration – 5 Colourful Websites 2012
This is our inaugural web design inspiration series to provide you with design ideas for your new sites. Today we’re…
How Google Page Ranking Impacts on Website Visits
We use the website’s click-through rate (CTR) to estimate the number of visits a site will receive when people search…