Summary
A great Instagram bio can help visitors understand your brand, build trust, and take action—fast. In this post, we share practical tips on writing a strong bio, explain what actually matters, and showcase real examples from hospitality, lifestyle and service-based businesses doing it well. Whether you're refreshing your own profile or reviewing a client’s, this guide will help you keep things clear, purposeful and on-brand.
Instagram Bio Tips That Actually Work
If you’re looking for Instagram bio ideas that help people understand what you do and why they should stick around, you’re in the right place.
Your Instagram bio might be short, but it plays a big role. With 81% of users using Instagram to research products and services, this small space can directly impact whether someone clicks, follows or books.
In this guide, we’ll share clear tips and real examples of bios that work across hospitality, retail, lifestyle and trade-based businesses.
Say what you do, clearly
Forget trying to be witty or vague. The best bios are the ones that make it obvious what someone does and who it’s for.
That might mean saying:
- Melbourne electrician specialising in residential and small business work
- Melbourne hotel | Book direct for better deals
- Small-group tours showcasing Melbourne’s culture, food and laneways
Clarity beats cleverness. If people have to guess, they’ll scroll on.
Make it easy to take the next step
Once someone knows what you do, they need to know what to do next. That’s where a clear call to action comes in.
It could be a link to your website, a free download, or simply encouraging people to get in touch. The key is to guide them.
Instead of using platforms like Linktree, we recommend creating your own link-in-bio page directly on your website. Something like yourdomain.com/instagram gives you full control over the experience, keeps the traffic on your site, and strengthens your brand.
You can include:
- A short intro
- Links to current offers, services or content
- A clear, consistent look and feel
- Tracking that helps you understand what’s working
Do you need help setting one up? We often build this for clients—it’s a simple win that makes a big difference.
Keep it consistent with your brand voice
Your bio should sound like you. If your brand is polished and professional, keep the tone clean. If you’re more casual or creative, let that come through in your wording. Think of it as a handshake. You want someone to get a feel for your style right away.
You don’t need to overthink it. You just need to sound like yourself.
Examples of Bios That Hit the Mark
Hotel Nacional
Hardware Lane’s newest Mexican-inspired rooftop bar and restaurant, serving a 100% gluten-free menu. Includes current opening hours and a clear booking prompt.
Why it works: It gets to the point quickly—what they are, where they are, what makes them stand out. Great for visitors searching for something specific, like gluten-free dining or rooftop experiences in Melbourne.
The Old Clare Hotel
Part of the Ode Hotels group, this bio highlights the rooftop bar hours, location in Chippendale, and a branded hashtag to unify user content.
Why it works: It’s clean and factual. Visitors immediately understand what’s on offer, when to go, and how it connects to a larger hospitality brand.
Seed & Sprout Co
Award-winning sustainable products with a focus on planet-friendly design. Mentions the founder and encourages browsing via a link.
Why it works: It builds trust. Social proof (awards), brand values, and a human face (the founder) all contribute to making the business feel personal and credible.
J-AMP Electrical
Melbourne-based electrician with credentials upfront (REC number), a list of service types, and a call to get a quote.
Why it works: This bio leads with trust. It includes the company’s location and licensing, which builds credibility, especially for new customers. Listing the types of services offered (like installations, upgrades, or emergency repairs) makes it easier for people to self-identify if they’re a match. The clear call to action—“Get a quote”—makes the next step obvious without sounding pushy.
A Quick Note on Instagram SEO
Instagram is not only about engaging content, users now search within the platform using keywords, not just hashtags or handles. That means your bio plays a key role in helping your profile appear in search results.
Here’s how to make your Instagram bio more SEO-friendly:
- Use clear keywords in your name and bio (e.g. “Melbourne Electrician” or “Scenic Rim Glamping”)
- Include your location if you’re a local business – it helps users (and Instagram) understand where you are
- Avoid vague taglines – Instagram’s search engine is looking for relevance, not clever wordplay
Your Instagram profile is like a mini homepage. Optimising it for search helps more people find your business—even before they head to Google.
For a deeper dive on how Instagram SEO works, we recommend this guide from Later.
One last thing
Your Instagram bio is a small part of your online presence—but it’s one of the most visible. A few simple tweaks can help people understand what you’re about and encourage them to take the next step.
If you’re building your brand and want a clearer, more consistent presence across your website and social channels, we’d love to help. Get in touch and let’s talk about how we can make your digital presence work harder for your business.
