What is local SEO and why do I need it? If you have a local business, it’s important your business appears in the “local pack” on the front page of google when searchers are looking for your brand name or search terms relating to your business (see example below). Here are 5 tips to…
Keyword Optimization in the Modern Era Although digital marketing has evolved considerably over the years, search engine marketing is still one of the most important forms of digital marketing available. In fact, due to the rise of mobile phones and an immediate need for information, the importance of search engine optimization (SEO) may be at…
The every-changing nature of Search Engine Optimisation (“SEO”) can make the task of optimising your website slightly daunting. Follow the best practices set out below and you’ll be swiftly on your way to a well optimised site. We’ve provided some useful templates to track your activities and keep you organised (sroll to the bottom of…
Local SEO Tips for 2017 Keywords: You’ve spent a lot of time and money launching your website only to find enquires are not rolling in. Does this sound familiar? Although efforts to appear in search should be part of your ongoing marketing strategy, there are some basic steps you can use to kick-start the process.…
[vc_row][vc_column][vc_column_text] The nature of social networking among today’s consumers is such that opinions, reviews, criticisms and recommendations are constantly swirling through cyber space, unsolicited and often unchecked. Do you know what consumers, influencers and competitors are saying about your brand? With the irreversible shift in marketing methods from traditional to real time, companies need…
The web has changed in many ways over the past several decades, but one trend is starting to take over: large-format photography. Big, bold backgrounds are catching reader attention and here’s a look at why it works, why it’s becoming popular, and how to use it on your site. Why it Works Over the past…
We’ve put together a range of noteworthy accommodation website from around the world. Although the home page slider still dominates web design, it’s slowly losing steam. Some of the latest design trends in hotel websites include stunning photography based sites, left hand navigation and a collage or grid layouts on the home page. Fogo Island…
This is one of my favourite Apps. It is pure genius and easy to use. IFTTT (stands for “If This Then That”) is a website and app that can automate many of the online tools and apps you use to run your life. It even connects with physical products. You can programme it to turn…
Keywords not provided in Google Analytics? Really? For years website owners have been monitoring their keywords using data provided by Google Analytics. Understanding the keywords that drive traffic to your website is the foundation for a successful online business. In the last 12 months, Google has slowly hidden this information from Analytics users. If you…
[vc_row][vc_column][vc_column_text] What Is A Twitter Hashtag? The use of hashtags in your Twitter messages is fundamental to your Twitter experience. This is how people outside your followers get to know you and how you filter the vast amount of tweets. A Twitter hashtag is used to mark a topic on Twitter. An Example For…
