In simple terms, Search Engine Optimisation or SEO is the process of ensuring your website appears on the first page of google when people are searching for services or products relating to your business (without paying for advertising). For example, if you have an interior design business based in London called, say, “Casa Forma” you need to attract new clients who are searching for terms on google such as “interior design london”, “interior designers” and “interior design companies”. In this way, you can drive traffic to your website and convert them into new clients. See example below.
Three Types of Search Results
The example below demonstrates three types of Google search results:
- Paid search (advertising with Google Adwords
- Local search (linked to Google Places and Google +)
- Organic search (websites that have been optimised to appear on the front page of Google)
Keeping your website high in the Google rankings is a constant process, not something you do once and forget about. You need to regularly use a number of SEO strategies which will be revealed in my next post.